Live broadcasting Healthy Ageing Tour 2017

All Healthy Ageing Tour races wil be broadcasted live to the tv and the internet. A cooperation between NDC mediagroep, Healthy Ageing Network Northern Netherlands (HANNN) and the four Rabobank offices in the Northern Netherlands makes this possible. The Healthy Ageing Tour will be the first lady stage race that will be broadcasted live from start to finish.

The teams will be live for sixteen hours, which means that they will be able to create a lot of international exposure for their sponsors. Not only will there be live broadcasting, the stages will also be summarized in six to seven minutes.

Next to broadcasting the stages, a special newspaper will be published and spread throughout the Northern Netherlands. This newspaper will be an edition of 155.000 copies.